Self-Promotion for Introverts

“Self-Promotion for Introverts: The Quiet Guide to Getting Ahead” by Nancy Ancowitz is a practical book dealing with a common problem.

Throughout my life, I have observed that unqualified people with good marketing skills are assigned to higher positions. In general, people who are better at self promotion get promoted. Ancowitz brings a distinctive approach to the issue. According to her, extroverted people are more comfortable with self-promotion; introverts, however, are silent marketers who cannot speak aloud. Ancowitz wrote this book specifically for introverts, but anyone, including extroverts, can benefit from it.
According to the author, self-promotion is a way of connecting with others, building your network, offering your knowledge and creating an opportunity for recognition.
In the first chapter, she examines the effects of negative self-talk.

She believes that most introverts focus on their deficiencies and naturally reflect these deficiencies back into their relationships. Perfectionism is another problem for introverts. With their high standards, they always think they are not performing highly enough, and they perceive themselves to be poor performers. This mindset keeps them behind the scenes; they can never find power to get on the stage.
In the following chapter, she focuses on people’s strengths. An introvert, in general, does not know much about his/her strengths because of the focus on his/her weaknesses. She suggests that an introvert should discover his/her strengths, and the best way to discover these is through asking other people.
In chapter three, Ancowitz says she believes it is much better to set goals and targets, but with an achievable plan. Introverts should break their plan down into smaller steps. This plan should include a marketing mix or a combination of self-promotional activities like blogs, newsletters and letters to editors of publications. Public-speaking events are also important. Creating training programs for adults is a great tool for self-promotion. All of these tools may help to reflect the individual’s strengths.
In the fourth chapter, Ancowitz tries to put reader in the shoes of his/her boss, prospective clients or other partners. Empathy is so important; a person who empathizes can really understand how another person gives value and interact accordingly. Being aware of what does and doesn’t work with your boss is a starting point in self-promotion.
In the fifth chapter, she explores the theme of promoting oneself in the spirit of helping others. Social networks are bridges for exchanging help, support, information and opportunities. Creating and sustaining a relationship is very important in self-promotion.
Ancowitz, a consultant by profession, writes about the importance of giving presentations. If networking is one-to-one marketing, public speaking is mass marketing. First one polishes one’s brand vertically and then horizontally. Giving presentations helps an individual reach many people at a time.
Ancowitz believes that everyone is gifted. Everyone has something they can do better than the rest of pack.
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One comment on “Self-Promotion for Introverts

  1. It is amazing, acllatuy, how being an introvert really doesn’t have to be a liability, but what is the liability, or what has been for me, is simply being able to accept yourself as an introvert. Without that basic foundation, it is a constant struggle to function.

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