Extraordinary Thinking and Innovation Seminar at San Diego University



On April 29, 2005, Melih Arat delivered a speech on Extraordinary Thinking and Innovation at San Diego University. In his seminar, he argued that innovation is not possible with ordinary approaches. To bring innovative ideas to the workplace, employees should have an extraordinary life; they should be open-minded and ready to make experiments in their lives. Arat claimed that if a person is not ready to try new things in his/her personal life, he can’t be innovative in his business life.


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